The original KR4ALL homepage struggled with a fragmented visual identity that didn’t leave a lasting impression. Key sections were cluttered, causing information overload above the fold, and the absence of clear, user-first call-to-actions created friction in the experience
Our goal was to resolve these foundational gaps while preserving clarity and intent.
The new KR4ALL homepage does more than just look good — it works. It tells the story clearly, guides users without confusion, and feels like something built for real people, not just digital users.
For 2WIK, this project was about designing responsibly, understanding the intent behind every block and balancing design with real-world healthcare needs.
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(2016-25©)